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INFINITE 3rd World Tour Branding

The point of this project was to brand a hypothetical tour based on an artist’s music. I chose INFINITE, a k-pop band, whose logo changes with each album release and concert tour, because I wanted to challenge myself to create something new but relevant. I chose the tour name “rebirth” because INFINITE has had to rechoreograph and restructure all the vocal parts to their songs after Hoya’s departure from the group in 2017.

The typefaces used are Lust Script and Avenir. The “rebirth” logotype is a custom, modified version of Lust Script.

The collector’s box, CD/DVD, and case-bound book were all printed and constructed by hand. The box was cut and created out of chipboard and wrapped in matte, printed gift wrap. The logo on top was laser cut cut out of the same chipboard. The book and CD/DVD are gold foiled. In addition to the collector’s box items, I also created social media posts to advertise the tour and merchandise.

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